Small Brands We Love: Greg May Hair Architects
- 12 Oct
Small Brands We Love: Greg May Hair Architects
Greg May launched Greg May Hair Architects in 2003 and has built fame for his brand alone. Today, he is in top Toronto fashion magazines and styles hair for the famous. I’ve known Greg for almost 15 years and I’m thrilled to be able to finally give him the kudos he deserves.
Congratulations Greg on your success! We love your story and want to share it with our fellow small business brands. First of all, we’d love to know who is your mentor and why?
I have a few mentors; first and foremost, my father. He was an artist and a builder. He worked with his hands, and created works of art. Whether it was a house he built, or a piece of art he made out of pressed copper, he was a man ahead of his time. The second person is Bruce Lee. He was a friend of my first martial arts teacher (Sifu). I have studied martial arts since the age of 8. Bruce was an artist and a philosopher. He was very inspiring to me growing up. He too, was far ahead of his time. The third person would be Vidal Sassoon. He revolutionized the hair industry and is a legend to all hair stylists who are serious about their art. Once again, a man ahead of his time.
What gets you out of bed every day?
The discipline, passion and love of what I do, and the love for my family.
Why do you think you have become so successful?
Same reasons as above! Discipline, passion, discovering what you love to do in life and your goals are all very important, even if you never reach them. Goals are always something to aspire to and keep you going. Something my parents used to say to me growing up was, "It doesn't matter what you do in your life. Just be the best. Have pride in what you do. If you're going to be a garbage man, be the best damn garbage man out there. Be so good, have so much pride, that anyone you meet will think about being a garbage man because of how you treat it."
Tell us about your clients and how they hear about you.
I use Guest, instead of client, because I think the word client sounds impersonal and clinical. "If you change the way you look at things, the things you look at change." - Wayne Dyer -
Most of my Guests hear about me through word-of-mouth. That is the best referral. Others will see my editorial work in magazines, or read about my product or scissor line in a magazine.
What is one thing you want them to remember about you?
I would like people to remember that I care, how they feel when they leave and how they feel about their hair. I look at hair not only as art, but also as a shape I'm building on their head. Hence the name, Greg May Hair Architects. I would like them to remember the fire I have inside about what I do. That you can do anything in this world you want as long as you try.
I see your website is still under construction, but you are an avid user of Twitter and Facebook. How do you use them for your business?
I post a great deal of before and after pics. I post pics of my product line as well as my scissor line. The one thing I do a little differently than other companies that use social media is to let people into my personal life. I post pics of my kids, my beautiful wife, etc. I believe it brings a personal feel. A reality to the brand.
You recently downsized, why?
I downsized because I want to bring a more intimate experience to the Guest. I want them to feel special and comfortable with me. This is possible when it’s only the two of us in the room (besides my assistant). This is important to me because I believe that a haircut/colour is not just dictated by the bone structure, but also by personality and the image. What would the Guest like to Portray? Your hair should reflect who you are as a person and as an individual. Also, managing and dealing with employees is a full time job that can take away from the artist at hand. Me.
Where do you see yourself in 5 years?
I see myself with a boutique satellite location, perhaps closer to my home, so I can see my family more. I also see my product and scissor line becoming well known and established.
What impact would you like to make?
I would like to have made a mark. I would like to be an influence on young stylists lives and in my kids lives! I'd like to help everyone know they can have whatever they want. To never give up. I would like to be a leader and a legend in my industry, just as Bruce Lee was a leader in his field. I would like to be an icon like him. The Bruce Lee of the Hair World. I did it my way.
THANKS GREG! Our final thought…
It is possible to build your brand alone by keeping it simple. Greg offers excellent customer service AND a quality service. Each guest walks away FEELING SPECIAL and BEAUTIFUL. That’s it. How quickly word spreads.
It doesn’t have to be complicated. What values do you offer? How do people feel after they experience your brand?
Wanna meet Greg? Find him here:
88 Scollard Street, Top Floor Loft.
P.s Just in case you’re still in doubt, call him. His haircuts kick ass and you’ll feel like a movie star walking out.